The packaging of products mainly depends on the selection of packaging materials. Materials are an important part of packaging design. A fine packaging does not have the choice of materials. Its design works are also waste products. Only by combining exquisite packaging works with proper packaging forms, the packaging's creative style can be fully expressed. In terms of coffee packaging design, the coffee packaging we saw in the supermarket showed a strong charm, which can not be separated from the design of packaging materials and styles. Our common coffee packaging design is generally divided into two types of flexible packaging and hard packaging.
First, flexible packaging design
The soft packaging of coffee consists of paper boxes + plastic bags. The outer box is a paper package, and the inner bag is a plastic package.
1, the characteristics of paper packaging
Paper has the printing adaptability, printing characters, patterns are clear, and beautiful. It has the advantages of low cost, easy printing, no poison when used, and easy recycling. Under the current international situation of energy conservation and prevention of environmental pollution, pollution-free and pollution-free "green packaging" is quietly rising in the world. It can meet the requirements of airtight, moisture-proof, earthquake-resistant, and pressure-resistant, and it is easy to recycle and use without causing environmental pollution.
2, the characteristics of plastic packaging
We often have instant coffee in the plastic packaging of coffee. It is a powdery, moisture-tight bag that is packaged in a plastic bag that protects the product with good sealing, convenient storage, and easy brewing. The packaging materials are inexpensive and affordable.
Second, hard packaging design
The hard packaging of coffee mainly includes glass bottles, iron drums, cans, and plastic bottles. These hard packages can better meet the requirements of moisture resistance and strength, and such packages are not disposable and can be recycled. For example, Nestle mellow | coffee mate uses a glass bottle for powder packaging, in order to achieve the requirements of moisture and strength, while the glass has a transparent feature to see the product. This series of packaging design inherits the traditional style of Nestle Coffee.
1, the characteristics of glass packaging
Glass packaging material has good barrier properties, can well prevent the invasion of oxygen and other gases on the contents; can also be used repeatedly, can reduce the cost of packaging; can easily change the color and transparency; safety and health, there is Good corrosion resistance and acid etching resistance. Canned glass can also be used to visualize the appearance of coffee. Experienced buyers can also recognize the type of coffee, and they will not buy bad coffee. The glass material also has the effect of crystal clear and bright, but also reflects the feeling of the original ecological coffee.
2, the characteristics of iron drum
Iron drums have large capacity, and they can be well protected by iron drums in transportation, storage, transportation, and sales. The packaging and soft packaging series are similarly easy to use.
3, the characteristics of cans packaging
Take Nestlé Coffee as an example, Nestlé's ready-to-drink series can be used at any time. It is generally liquid. It can be used in cans. The characteristics of the package are mainly the use of font changes and the use of graphics. The font of the easy-open can is a tilted Chinese character “Nestlé Coffee”. Cans are more active.
4, the characteristics of plastic bottle packaging
The coffee plastic bottle packaging is mainly a silky series, and the mixture of milk and coffee uses a bottleneck to extend to the belly of the bottle.
In addition, the most common coffee gift package, it is generally a hard box for packaging, built-in bottled coffee or additional gifts.
